Get a job at any business and the first thing you are told is the rules. “This is how we do things here.”

As we age we get even more rule oriented. Less dreaming, less risk taking, less creative thinking, and God forbid that you should challenge convention.

The fact is we are a rules driven society. The fact is those that disagree with you, want to impose their rules on YOU, so you will do as they say and wish.

And yes the military has a set of established rules, but one thing that may surprise you is when you are in “unconventional warfare” units, like the Navy SEALs you have to take a more unconventional, creative approach. And yes, even at times the rules of warfare are completely thrown out the window.

How about you? Are you willing to “break” the rules of the game? How about “bend” the rules? Or maybe ignoring them altogether so you can achieve real results?

On this episode of A New Direction Retired Navy SEAL Marty Strong joins me to get outside of the norm, disrupt standard thinking and embrace change, and bolster creativity.

Marty’s book, “Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results!” is a mindset changer.

Marty Strong takes examples of his different roles as a Navy SEAL combat veteran, and instructor, and his different roles as a Business owner and Entrepreneur and trains us how to start thinking differently.

And that is the crux of this book.  Think differently, and in order to think differently one must think creatively.

To begin thinking creatively Marty Strong gives us the history of how it is against our norm to think differently.  We have been conditioned and trained to live by rules, to be obedient.  Not make waves.

However, it is in our wave making creative thinking where we will find the greatest results.  It is where your profits will be.  It is where life takes on purpose and meaning.

Marty also cautions however, that when you start thinking differently, and take action on your thinking get ready for “blowback”.  Get ready for the “naysayers”.  Get ready to be shunned.  You will need a thick skin.

At the end of it all when your thinking and action is different it is where you will find your authenticity and success.  I highly recommend this book!

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Linda Craft and her team continue the tradition of being the “memory makers”.  When you are ready for your memory head on over to www.LindaCraft.com

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Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.

Maybe your wondering, “Why should I hire you as a coach”.  Well here are some things others have said about me as their coach.

I address a variety of problems for both individuals and companies. I take a psychological and combine it with my entrepreneurial business experience.  Here are some of the key areas:

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2. Personal Development:
   
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   • Purpose and Direction: Assists in discovering one’s purpose and setting clear, actionable goals.
     
   • Resilience and Attitude: Teaches strategies to build resilience and develop a positive attitude.
     
   • Gratitude and Mindset: Promotes the power of gratitude and a growth mindset for personal and professional success.
     
   • Life Coaching: Provides guidance in various life aspects, including career, relationships, and personal growth.
     
   
   
   

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2. Business Coaching and Development:
   
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   • Leadership Training: Provide leadership development programs to enhance management skills and team performance.
     
   • Team Building: Facilitate team-building exercises and workshops to improve communication and collaboration among employees.
     
   • Corporate Culture: Work on developing a positive and productive corporate culture.
     
   
   
   
3. Sales and Marketing:
   
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   • Sales Training: Deliver sales training to improve techniques and boost sales performance.
     
   • Marketing Strategies: Advice on effective marketing strategies, particularly focusing on digital and social media marketing.
     
   
   
   
4. Productivity and Efficiency:
   
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   • Process Improvement: Identify and address inefficiencies in business processes to enhance productivity.
     
   • Time Management: Provide tools and techniques for better time management and organizational skills.
     
   
   
   
5. Customer Relationships:
   
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   • Customer Service: Improve customer service approaches to enhance client satisfaction and loyalty.
     
   • Engagement Strategies: Develops strategies to engage with customers effectively, both online and offline.
     
   
   
   

My aim is to enhance both personal and professional lives by providing tailored coaching and strategies that address specific needs and goals. I take a holistic approach that ensures that individuals and companies not only achieve their objectives but also sustain long-term success and well-being.

Do any of these sound like something that may benefit you?  My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.

Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.

My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.

I look forward to talking with you!

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