A New Direction

A New Direction


Finding Your Authenticity that Leads to Your Purpose

June 12, 2024
You Need to Find Your Authenticity to Find Purpose

Randy Adkins Jr - Speaker - HomeThe famous sociologist Erving Goffman in his dramaturgical theory suggested that we are all actors on a stage, and we wear masks so people will perceive us the way we want them to perceive us.


In today’s world and the party that is social media we see more masks as people present themselves behind screens where we often will not see the truth of who they are.


And if we cannot be true to who we are, that is, be authentic, then how can we truly live our purpose? The answer is we cannot.


So many of us do not live a life with purpose, much less on purpose. We simply go through life as if it is purposely living from one vacation to the next.


Isn’t it time we lived a life of purpose on purpose? To help us understand how we might do that, we bring in best-selling author Randy Adkins Jr. on this episode of A New Direction. JOIN US Right HERE…and start living your life on purpose.


Image result for produce on purpose bookRandy Adkins book, “Produce on Purpose: Experience Life Being the Real You” is a spiritual and deep look at how your authenticity leads to your purpose.


At the end of each chapter Randy asks some deeper questions to help you along the journey to discover who you really are and what you are created to do.


The big AHA moment is when you realize that you will have a difficulty discovering your purpose if you do not live authentically from your true self.


The book uses the analogy of going to a masquerade party where we all where masks and Randy helps us to remove them and set us on the path.


Like so many people in today’s society we are not comfortable in our own skin.  And thanks to the like of social media, we feel pressure to be someone else than we truly are.


Once we live authentically, then pursuing purpose becomes easier, as we are able to look at our God give natural talents, gifts, and abilities that lead to what our mission is and live it intentionally.


Truly an inspiring book, and one that truly begs the questions, “what is life really about and what is my place in it”?


Randy is offering 25% off his book and a signed copy of Produce on Purpose for anyone who puts in the code NEWDIRECTION at check out.  So get yours today!  Click Here


Please say thank you to our sponsors!  It is there financial support that allows A New Direction to continue growing and getting great authors.


EPIC Physical Therapy and A New DirectionEpic Physical Therapy these are the physical therapists that work with everyone from professional athletes to everyday people like you and me are just looking to recover from surgery or move a little better.


They have the latest equipment and certified staff to provide you with the customized treatment plan so that you can do the things you really want to do.


When you are looking for EPIC Relief, EPIC Recovery and EPIC Results head on over to EPIC PT  www.EPICpt.com


Linda Craft Team, Realtors, Raleigh, Durham, Chapel Hill, Research Triangle Park, Sponsor for A New DirectionLinda Craft Team, Realtors for more than 39 years the choice of people all over the world.


They are not only experts in residential real estate, they understand that your home is more is a place where you created some of your fondest memories.


When you want a real estate professional who not only will get you the best price, but will care about your home like you would care about your home start with the Legends of Customer Service start with Linda Craft & Team.  www.LindaCraft.com


Hey…do me a favor and please tell your friends to subscribe to A New Direction on their favorite podcast platform and give us a 5 star rating we are so grateful when you do!


Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.


Maybe your wondering, “Why should I hire you as a coach”.  Well here are some things others have said about me as their coach.



I address a variety of problems for both individuals and companies. Here are some of the key areas where he provides solutions:


For Individuals:

  1. Personal Development:

    • Motivation and Inspiration: Helps individuals find their motivation and get inspired to achieve their goals.
    • Purpose and Direction: Assists in discovering one’s purpose and setting clear, actionable goals.
    • Resilience and Attitude: Teaches strategies to build resilience and develop a positive attitude.
    • Gratitude and Mindset: Promotes the power of gratitude and a growth mindset for personal and professional success.
    • Life Coaching: Provides guidance in various life aspects, including career, relationships, and personal growth.


  2. Psychological Well-being:

    • Mental Health: Uses his psychology background to help individuals manage stress, anxiety, and other mental health challenges.
    • Work-Life Balance: Assists in finding a balance between work and personal life to reduce burnout and improve overall well-being.



For Companies:

  1. Business Coaching and Development:

    • Leadership Training: Provides leadership development programs to enhance management skills and team performance.
    • Team Building: Facilitates team-building exercises and workshops to improve communication and collaboration among employees.
    • Corporate Culture: Works on developing a positive and productive corporate culture.


  2. Sales and Marketing:

    • Sales Training: Delivers sales training to improve techniques and boost sales performance.
    • Marketing Strategies: Advises on effective marketing strategies, particularly focusing on digital and social media marketing.


  3. Productivity and Efficiency:

    • Process Improvement: Identifies and addresses inefficiencies in business processes to enhance productivity.
    • Time Management: Provides tools and techniques for better time management and organizational skills.


  4. Customer Relationships:

    • Customer Service: Improves customer service approaches to enhance client satisfaction and loyalty.
    • Engagement Strategies: Develops strategies to engage with customers effectively, both online and offline.



Overall Impact:

My aim is to enhance both personal and professional lives by providing tailored coaching and strategies that address specific needs and goals. I take a holistic approach that ensures that individuals and companies not only achieve their objectives but also sustain long-term success and well-being.



Do any of these sound like something that may benefit you?  My gift to you is Free complimentary call.  Let’s talk and see what if I am a fit for you.


Just fill out this form and let’s start talking.  Coaching Mavericks – Unlock Your Potential with Jay Izso.


My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.


I look forward to talking with you!


Try a 30-Day Free Trial to Audible Premium Plus & Get a Free Audiobook | Open CultureHey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30 day trial.


I use Audible and I love it!  I believe you will to.


Now you can get your FREE 30 day trial and other discounts by using going to www.audibletrial.com/AND