In this season 3 episode of Back of the Napkin, Jeff Arce and Web Eby, owners of CrossFit Arlington Heights (CFAH) in suburban Chicago, discuss how they came to own and expand an already successful small business, and how “community” provides the lift to everything they do.
From the moment you walk into CrossFit Arlington Heights, you’re enveloped by what owners Jeff Arce and Web Eby painstakingly curate with every decision they make: Experience. Community. Results.
Painted in bold letters on a large garage door, those three words represent more than just a slick piece of marketing; they are the very ethos of CFAH.  
“You come here and you're going to get experienced coaches,” said Eby. “You're going to learn that we have a stellar community, a goofball community. And you're going to see results. So, the key word community is easy to use. It's almost just second nature.”
Whether checking in with a member who missed a few training sessions, or altering membership fees for someone out of town, connecting beyond the normal customer-business relationship, on a very human level, is instrumental to the ongoing success of CFAH. And Arce and Eby believe it inspires members to help spread the word and grow gym membership. Read More ...