For many borrowers, the loan process is something that is entirely out of their hands. Unintentionally for the most part, loan officers tend to keep parties in the blind unless some pesky problem comes up. For top-ranked purchase loan officer, Brian Lykins, a perfect loan process is where all parties involved are given consistent updates about everything that’s going on. Whether you do it through automation or otherwise, clients are bound to appreciate openness and authenticity from a loan officer. In this conversation with Jen Du Plessis, Brian describes how he approaches the loan process with an underlying philosophy of always keeping client experience first in mind. Listen in and brace yourself for a ton of lessons and actionable tips from two of top players in the mortgage and lending space.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Mortgage Lending Mastery Community today:kineticsparkconsulting.comBecome a MLM Gold Member!MLM Membership