One of the purposes of niching down is to keep yourself from drowning in a heavily saturated space. In business, you just can’t be everything to everybody because if you’re selling to everyone, you’re basically selling to no one. If you’re looking to jumpstart on finding out how to niche down, then it is best to start with making your message clear. This episode will help you with that as host, Jen Du Plessis, brings in author, host, and founder of Bator Training & Consulting, Ken Bator. Sharing his book, The Formula for Business Success, Ken lets us in on some branding strategies that do not only deliver great business results but also create a positive workforce and work environment. He shows us how closely related brand, culture, and strategy are to a business’ success, especially in creating a positive customer experience. Dive in deep into Ken’s wisdom and expertise that will have your employees want to come to work, and customers want to keep coming back like a revolving door of referrals.