Keeping a proper database of contacts, and turning those contacts into business is an art form all its own. Lead generation is an essential skill for any good sales person to master, and yet, many neglect to even put the lightest bit of effort in it. Scott Groves is a sales coach and lead generation master who's been in the industry for 20 years. He and Jen Du Plessis break down what lead generation is, and why it's so important for a growing business. Could this be the big break your business needs?