Success in business means that your product or service is sought after by potential clients, or they keep on buying from you. It is about creating that customer base and building that “tribe” which attracts other potential clients, boosting your sales. In this episode, host Jen Du Plessis interviews author and business consultant Mitch Russo about building and taking care of a tribe to drive up sales to your product. They also talk about creating and handling your tribe culture while staying true to oneself.