Let’s dive into the psychology of behavioral finance!

Join Will Hoffman as he speaks with Alice Heath, a national accounts manager at Horizon Investments and a BFA® (behavioral financial advisor), who shares her knowledge of how psychology and emotions impact financial decisions. 

Alice explains how behavioral finance differs from classical finance, and why it’s become increasingly popular. She also talks about how bad investor behavior can negatively affect long-term performance and why taking a hands-off approach and trusting the process is important.

Listen and learn about:

• The psychology behind investing and spending
  
• How you can pass good financial behavior habits on to others
  
• The importance of taking a hands-off approach and trusting the process
  
• How Gen Xers can benefit from a self-reliant and results-oriented mindset
  
• And more!
  

Resources:

• Raising Money-Smart Kids with Justin Chung (Ep. 17)
  
• Choices, Values, and Frames by Daniel Kahneman & Amos Tversky 
  
• Figure It Out with Cam Marston: Part 1 (Ep. 5)
  
• Figure It Out with Cam Marston: Part 2 (Ep. 6)
  

Connect with Will Hoffman: 

• Hoffman Wealth Management
  
• (724) 522-5411
  
• will@hoffmanwealth.com
  
• LinkedIn: Will Hoffman 
  
• Facebook: Hoffman Wealth Management 
  
• YouTube: Hoffman Wealth Management
  

Connect with Alice Heath:

• Horizon Investments 
  
• LinkedIn: Alice Heath National Accounts Manager, BFA® 
  

About Our Guest: 

During her tenure in the financial services industry, Alice Heath has held several positions with varying responsibilities and titles, including associate, specialist, manager, and director. However, she takes the most pride in her unofficial titles as a friend, mentor, and leader. As a leader, Alice adopts a hands-on approach and believes that actions speak louder than words. Alice is passionate about helping and serving others, and this passion drives their performance. She finds fulfillment in meaningful relationships and achieving something greater than themselves. She enjoys working with teams and adapting their leadership style to the needs of the group to ensure overall success.

Alice Heath and Horizon Investments are not affiliated with or endorsed by LPL Financial or Hoffman Wealth Management.

About Our Host: 

Will Hoffman is a financial advisor and the Founder of Hoffman Wealth Management, a firm dedicated to helping professionals create wealth plans that revolve around their financial goals. Will has 20 years of experience in the financial services industry and is passionate about becoming his client’s most trusted financial ally. 

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Private Advisor Group, a registered investment advisor. Private Advisor Group and Hoffman Wealth Management are separate entities from LPL Financial. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.

The LPL Financial registered representative(s) associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed.  No offers may be made or accepted from any resident of any other state.