MedTech sales and sales processes have been dramatically reshaped by the pandemic.  Many of these changes will be permanent.  One such change is the recognition of the importance and effectiveness of

Let me start out with a factoid.  Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published.  How in the world are clinicians and hosp

What percentage of death due to cervical cancer are in 3rd and 2nd world countries?  You will be shocked by the answer.  It is inexcusable considering how simple the test is to detect it.  HERhealthEQ

Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Do you know the 4 major methods of machine learning? Do you know the 3 medical specialties with the grea

What can MedTech companies do to be constructive, profitable and value-added participants in the shift to Value-Based Care? The big companies are all over this.  They have entire departments devoted t

Understanding this important subject is part of knowing your customer. Here is a factoid from today’s conversation, the sickest 5% of the US population consumes 50% of healthcare resources.  One of ma

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition.  Let's create a knowledge gathering system for you. It will pay off i

“Employees at three out of every five companies rated their organization weak at execution…” This was one result of a Harvard assessment of employees from more than 1,000 companies, governments and no

“You told me the opposite of what I have been told by everyone else about how they would attack this market.” Said one CEO to Jim during an interview.  Jim got the job and helped lead this company to

Only 23% of companies follow a formal strategic planning process.  Companies with strategic plans are 12% more profitable.  The big MedTech companies are in the final phases of the 2022 strategic plan