To help ecommerce sellers better understand the landscape a year-plus after the Wayfair decision, Multichannel Merchant spoke with Mark Sieczkowski, senior product manager at Vertex, in an MCM CommerceChat podcast. Sieczkowski addresses registration,
GNC is using its Auto-Deliver subscription service to reach customers through various channels. Here is how the subscription service is helping GNC create brand affinity.
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast...
Dog owner apparel and accessories brand I’d Rather Be with My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes.
One year ago, the U.S. Supreme Court's landmark decision in South Dakota vs. Wayfair forever changed the ecommerce taxation landscape in the U.S. In the latest MCM CommerceChat podcast, we talk with Mike Bernard, chief tax officer at Vertex,
For online vitamin and supplement company, OVitaminPro, it’s more than selling products that people need, it’s about being experts about those products and providing a personalized experience for customers.
Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel ...
Women's apparel brand Chico's is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast,
As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage.
Greater gender equality and diversity are imperative in businesses today. In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in wh...