The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin
Latest Episodes
Mobile spending to be over $20B this holiday season
It seems fitting that we look at some shopping numbers as we enter the "shopping season" in North America. Chuck takes us through the new Apigee study around customer expectations in retail done in conjunction with Standford University's Mobile Innovation
Just what is the real reach of beacons today?
How many people do beacons really reach today? That's the question that Chuck tackles on this episode. We are starting to see audited, authenticated numbers and those numbers are growing. From third party apps tapping into the beacons inside a Lord & Tayl
The future of mobile payments - according to Paydiant
Chuck had the opportunity to visit the new Paydiant offices - they are the company behind MCX and Subway's mobile payments app. While there, Chuck was given a tour of their Customer Experience Lab to see the things they are working on when it comes to the
The mobile mommy club
Mobile influence is crazy when it comes to our purchase behaviour so it shouldn't be a shock when someone dissects its impact on a segment of the shopping population. This time around it is mothers and mothers to be and the mobile influence on their shopp
These are the global Mobile hierarchy of needs
A new study by AT Kearney examines the global consumer's motivation to get online and, of course, Chuck breaks it down for the mobile crowd here. The simple truth is that all of us, in any country, age category and economic status have different reasons,
How beacons play in the path to purchase
Chuck visited New York based Verve to hear how they see where beacons play in the consumer path to purchase. What came of it is summarized in this episode and may signify the emergence of a new way to categorize beacons in retail: Passive vs. active. What
The physical retail report: Visits up, bounce rate up, return visits down
Every month Euclid Analytics releases their numbers on physical in-store activity in their Retail Benchmark report. They use smartphones to track consumers as they window shop, browse inside the store and leave - think of them as the same as web analytics
What happens after the beacon is when it gets interesting…
Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at how beacons fit in the long game. Beinto h
Samsung ups the ante in the battle of beacons
Samsung is entering the beacon fray in a big way with their Proximity offering that was recently announced. Chuck visited IPG Media Lab in New York and talked with Scott Varland about this move by Samsung. This episode highlights what Samsung's beacon str
The difference between male and female mobile shoppers
As we all gear up for the holidays and the pending mobile shopping season, Chuck highlights a new study by BurstMedia and Rhythm New Media on mobile's impact with a specific focus on the difference between how man and women use their phones to shop.