Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. 

From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.

• Beth - It's Barbs, not bots, that make difficult processes easy and enjoyable
• Julie - Catch the excitement that crests in January and turn it into something lasting
• Kevin - When the first 4,000 leads don't work out, do you keep going?

• Google lowers audience size limits across Ads
• Marketing Loves Declaring the End of Things That Still Work 
• The User Journey Isn’t Linear Anymore: It’s Always On