Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now t

Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving us

Market Proof Marketing · Ep 387: Books Buzzwords & Benchmarks In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing systems, and community-first thinking. From school movie

Market Proof Marketing · MPM_Episode_386Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, t

Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more a

Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discus

Market Proof Marketing · Ep 383 -You’re Not as Ready as You ThinkKevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. They challenge builders to stop reacting to trends and i

Market Proof Marketing · Ep 382 - Your First 3 Ideas Always SuckKevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer stories to asking better follow-up questions. They explo

Market Proof Marketing · Ep 381 - The Scooby-Doo MethodBeth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hub

Market Proof Marketing · Ep 380 - Buyers Are Liars To ThemselvesIn this episode, Kevin, Beth, and Julie dive into the psychological journey of today’s homebuyer—especially how they often say they’re “just looking” while subconsciously preparing to buy. Fr