Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. 

From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.

• Beth – With costs top of mind, buyers need a vision before they’ll fall in love with a home
• Caroline – Write down your goals now before the year ahead buries them in busy-ness
• Julie – Goldilocks-ing content plans for 2026: finding the just-right-ness between structure and flexibility

• What View/Save Ratios Reveal About Buyer Engagement on Real Estate Portals
• McDonald’s Pulls Down AI-Generated Holiday Ad After Deluge of Mockery
• Brands look to experiential marketing as antidote to AI slop, digital fatigue
• Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It)
• Google updates links in AI Mode and expands Web Guide test in all tab