Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. 

From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.

• Caroline – Spotify Wrapped data assumptions: the good, the bad, and the funny
• Jackie – Brand promos are wearing out their holiday welcome in Jackie’s text messages
• Kevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinking

• OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
• Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
• Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth