Kevin Oakley, Julie Jarnagin, and Jackie Lipinski discuss why great marketing is less about the message and more about the moment. 

From anniversaries to fishing lures to funnel metrics, the takeaway is the same: your audience determines your strategy. The right nuance can change everything.

• Market Proof Marketing Academy 2026 enrollment is nearly full. With fresh curriculum and expanded expert sessions, grab your spot now.

• Julie - Who cares about 100 years? And how? And why?
• Jackie - An apparent a-fish-ionado, Jackie shares how her lure strategy relates to changing bait in digital advertising 
• Kevin - Funneling more of nothing (good) still gets you nothing

• ChatGPT Ads Are Coming — and They Won’t Look Like Google Ads
• The Starbucks “Bearista” Cup Craze: When Product Drops Become Cultural Events
• Meta to launch no-ads subscriptions in the UK