Market Proof Marketing

Market Proof Marketing


Ep 412: You Don’t Have to Internalize the Valley

November 13, 2025

Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. 


From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the valley, or the narrative.


Story Time

  • Jackie – Pain points and growth spurts look the same in retrospect
  • Kevin – If seemingly constant change has you reaching for more control, choose focus over fakes


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