Market Proof Marketing

Market Proof Marketing


Big Shifts with Zillow - Bonus Episode

October 24, 2025

On this bonus episode, Qadra Evans, Director of Industry & Partner Engagement at Zillow, joins host Kevin Oakley for a look inside how one of the most-used housing platforms is adjusting to new demands in buyer behavior, builder engagement, and affordability. This conversation breaks down what’s evolving and how builders can interpret the signals.


Tools That Reflect the Moment
  • From dream browsing to financial fit: affordability filters get real
  • Listings trends are shifting from static to cinematic (and the scroll times prove it)
Signals from the Buyer Side
  • The new new construction buyer: Gen Z (and their parents)
  • Which considerations are rising fast in buyer decision-making?