Market Proof Marketing

Market Proof Marketing


EP 405: Certainty Can Dilute Value

September 24, 2025

Kevin Oakley and Rachel Spaugh are back in the studio for another round of Office Hours. In this episode, their discussion on AI, uncertainty, and messaging uncovers how to approach everything from fear to facts. 


Together they break down what to do when you need credibility and what's more powerful than certainty in your messaging right now.



Tune in to learn


  • How your leaders think you’re using AI vs how you should be using it
  • Why objections aren’t the problem you think they are
  • Hear Kevin build an end of year campaign theme on the spot