Market Proof Marketing

Market Proof Marketing


Ep 400: Songwriters, Work with Your Singers

August 20, 2025

In this milestone 400th episode of Market Proof Marketing, Kevin Oakley, Julie Jarnagin, and Beth Russell share some provocative takes on what happens when marketing and sales stop collaborating and start competing for credit. When marketing and sales become a marriage on the rocks, someone has to take the first step toward resolution. Learn what every great therapist knows not to do when this happens. 


From illuminating marriage metaphors to lessons from masterminding pop stars (pssst - we hear there may be a TS12 listening party in Julie's room at Summit?), the crew delves deep into all the ways rethinking your cross-departmental steps can streamline your success.


Special Announcements

The Online Sales & Marketing Summit registration is closing soon - if it doesn't sell out first! Late-comers, consider this the official last call to secure your ticket. 


Story Time


  • Beth - Digging deep on internal attribution to give marketing, online sales, and onsite sales each the credit they're due
  • Julie - Taking common ideas, but executing on them uncommonly well, is what really moves the needle
  • Kevin - Building a waterfall of urgency through marketing and sales collaboration 


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