Market Proof Marketing

Market Proof Marketing


Ep 398: You Can't Optimize Despair

July 30, 2025

Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. This episode isn’t about perfection; it’s about momentum. And it’s a lifeline for anyone trying to hold it all together with too little time and too few resources.


Summit Special Announcement

Summit 2025 is almost here, with over 100 builders already sending attendees, many bringing their entire online sales or marketing teams. Registration closes soon, and the best hotel rooms are going fast.


Story Time
  • Beth – Why one marketer’s 10‑hour flyer problem is more common than you think—and how a new rubric helps teams reset without shame.
  • Jackie – Everyone’s in sales now. A builder’s moment of clarity becomes a team‑wide shift in accountability.
  • Julie – The Buc‑ee’s effect. What a Texas gas station taught Julie about brand, consistency, and operational brilliance.


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