Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges, and opportunities, for builders navigating 2025’s volatile market.

This episode previews Brian’s upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today’s buyers actually want.

• Builders that mimic competitors become the slowest zebra
• A standout product means nothing if no one can tell it’s different

• Gen Z wants a home they can paint and own, not just a good deal
• Agents are tired, anxious, and open to new kinds of partnerships

Listen now to get Brian’s take on off-MLS strategy, how to craft ads that actually move people, and why “get off my lawn” might be the most powerful copy you write this year.