Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won’t save you if your strategy’s unclear). From underutilized CRM systems to the danger of deceptive ad automation, this one’s packed with hard truths and practical insight.

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• Jackie – Spending $4K/mo on CRM with no OSC? Let’s talk
• Kevin – Some advice is expensive (not in a good way)

• Human vs. Machine: Who Should Be Steering Your Paid Ad Campaigns?
• How Outlier Home Builders Build an Edge, Even in a Slow Market
• Google Promotes AI Mode on Homepage Doodle

Even in a flat-lead environment, builders are hitting goals; not with silver bullets but with smart, grounded execution. Clarity outperforms complexity, every time.