In this episode, Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to feel like a firefighter, why leadership fatigue is a very real thing, and how the industry's obsession with quick fixes like AI-generated ads might be missing the point. From shifting ad expectations to reclaiming clarity in your work, this one’s packed with insight.

Listen in for a refreshing dose of validation, perspective, and tactical advice.

• Jackie – Feeling like firefighters
• Beth – Is it burnout or something else?
• Kevin – why it’s a win to find a lead-quality lie in the data

• Google Promoted Pins Come to Maps for Demand Gen Campaigns
• Meta Aims to Fully Automate Ad Creation Using AI 

If your brain feels overloaded or you’re tempted to chase the newest AI shortcut, this episode reminds you where the real value lies: in clarity, strategy, and staying human.