Kevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. They challenge builders to stop reacting to trends and instead double down on differentiation, deliberate marketing, and human connection. Plus: why AI-generated content might begin hurting your SEO, and what billiard balls can teach you about chaos and prediction.

Story Time:

• Jackie jump-starts a stranger’s car… and realizes her own “safety net” (a dead jumper box) was useless.
• Why checking your “mental trunk” matters: skills and tools degrade if you’re not recharging them.
• Kevin dives into why you can’t (and shouldn’t) try to prepare for every emergency