Kevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer stories to asking better follow-up questions. They explore how transparency, timing, and self-awareness can shape stronger marketing strategies without leaning on fear or fluff. Plus: AI overload, advisory boards, and what happens when salespeople skip the long game.

Story Time: 

• Julie shares the best interview question she’s heard—and how it changes team culture.

• Jackie’s husband donates blood—and the group discusses how builders can build loyalty by closing the feedback loop.

• Kevin reflects on the difference between discovering problems vs. solving them once—and why advisory boards must be experiential, not just informational.

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In The News: 

Why "Just" is the Most Dangerous Word in Marketing and Design

Debt Data Rings Alarms

Do Homebuilders Waste Money on Marketing No One Trusts?

Things We Love - Things We Hate:

• Julie hates that Meta keeps tweaking ad settings behind the scenes—expect an update from Sarah Simmerman soon.