Whilst it is important for your message to reach out, the seal of approval is when people want to stick around. The only way for people to stay with you is for them to see a quality of work that you can keep the momentum with.

Just because you have a good idea, doesn’t make it a good idea. Everything has to tie back to your objectives and strategy.

Just because you have a good idea, doesn’t make it a good idea. Everything has to tie back to your objectives and strategy. When you dilute something you lose the essence of what it is in the first place. Adding too much water to something that origina...

In order to deliver value so others come on board with you for the journey, you have to be disciplined. To some this is never going to work. Once upon a time everyone watched the same TV shows (24.35 million people watched an Only Fools and Horses epis...

In order to deliver value so others come on board with you for the journey, you have to be disciplined. To some this is never going to work.

You need to find that one word for what you stand for that doesn’t describe your product but the value you provide. Let's explain. Content is now showing uniformity. Within the space of marketing, that I hold my hand up,

To stay relevant people must embrace change. Changing direction has to be a path taken in order to stay true to what you believe in. According to the Oxford dictionary, the definition of evolve is, ‘developing gradually.

It’s better to be the one who says ‘GO’! This week, it’s analogy time, why it’s better to be a roadsign than the billboard. Lets keep it simple and bring it into context of your business. One is consistent - the other is always chopping and changing So...

Many are trying a lot of things and throwing a lot of stuff at the wall. It’s time to slow down. Things don’t need to be complicated, lets strip things back to recognise that we exist to connect products and services to people who want and benefit from...

When you create ongoing processes, it is far better than just turning up once in a while. When you create routines, they can be very powerful. It is what has helped us to get stuck into 134 shows. Over time,