Marketing Homebrew Podcast – The ID Group

Marketing Homebrew Podcast – The ID Group


Show 137: why you have to be in a constant state of change

July 07, 2017

To stay relevant people must embrace change.
Changing direction has to be a path taken in order to stay true to what you believe in. According to the Oxford dictionary, the definition of evolve is, ‘developing gradually.’
Developing gradually comes down to having a purpose to what you do and a focus on whom you do it for.
Darwin stated that organisms alter over time as a direct result of changes in physical and behavioural circumstances. This allows organisms to adapt far better within its environment to help them survive.
For all of us, business is not continually stable. It fluctuates, it gets wobbly, people fall off, people become irrelevant, people maintain a balance. We have no control over where things are heading within our marketplaces. However, if we can create, control and communicate that ties back to our overall business objective, then you become two steps ahead of everyone else.
If you don’t adapt and evolve an idea, you don’t grow. If you don’t grow you don’t become a key resource to others.
It’s a big episode in our two and a half year journey. Thanks for being part of this with us.