Youve heard it here repeatedlychange your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. O

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how theyve built e

Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while s

ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time. It is a type of chatbot, which is a computer prog

Are your banks vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tack

Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your banks marketing, are you missing the core foundation? In this episode, Jo

This is part 2 of the Marketing Money Podcasts breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to whats in store in Denver.

This years ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the differ

Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this weeks episode, John and Josh discuss this tipping creep an