The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of Marketing Money Podcast, John and Josh explore how losing the penny impacts spending, the economy, and marketing strategies. From rounding up trans

When banks merge, everyone feels itfrom customers to employees. John and Josh explore Huntington Banks acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions.The post Episode 198 | What Its Really Like

In this episode, John and Josh unpack how todays fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore whats c

Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make

The ad worked, but the landing page didnt. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from

Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment

Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses

Does a giant logo really build trust? Josh and John tackle outdated compliance mandates, the CFPBs role in consumer perception, and how loyalty programs (done right) can teach banks to deliver value beyond the fine print.The post Episode 192 | More Than

In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AIs role in media planning and content creation, emphasizing the importance of hum

In this episode, Josh and John dig into the importance of long-term marketing strategy for banksintroducing the concept of a 30-month rolling marketing plan. They discuss how traditional year-to-year budgets fall short, and how aligning marketing with ex