The ad worked, but the landing page didnt. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing s

Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment

Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses

Does a giant logo really build trust? Josh and John tackle outdated compliance mandates, the CFPBs role in consumer perception, and how loyalty programs (done right) can teach banks to deliver value

In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AIs role in media planning

In this episode, Josh and John dig into the importance of long-term marketing strategy for banksintroducing the concept of a 30-month rolling marketing plan. They discuss how traditional year-to-year

In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency, and creativity matter more than money. Start with what you have, and do it well.

Your real job isnt just launching adsits influencing the people who say yes to them. In this episode, Josh and John talk leadership, compliance, and why being strategic inside your bank matters jus

In this episode, Josh and John break down the real skills that matter in bank marketing todaybeyond trends, buzzwords, and shiny distractions. From leadership and creativity to the ability to actuall

Josh and John dig into the rise (and fall) of geofencing as a go-to tacticand break down why behavioral retargeting, SEO, and omni-channel strategy are better bets for most banks today.