Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What are the unique things your brand can do? Good marketing results are repeatable, and viral discoveries made through social media certainly are not. Don’t be tempted into embarrassment by envy. Bank marketing can be cool, but not if it’s a cringe-inducing parody that’s nothing but a parody of itself. Hear what our Marketing Money Podcasters have to say about setting your own trends in the bank marketing world.

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