Josh and John unpack how outdated assumptions can sneak into your marketing, and why its time to verify your truths before putting them in a presentation. In this episode, they break down whats actually shifted in consumer satisfaction, why that matte

Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight f

Customer experience isnt an accidentits a strategy. Using Buc-ees as the unexpected hero of the story, Josh and John unpack how over-delivering on the basics can transform any business. Clean bathrooms, endless pumps, and great brisket arent the poin

John and Josh hit the 200-episode milestone and look back on how a podcast that wasnt supposed to happen turned into a decade-long run. They laugh about early doubts, explain why they dont have guests, talk about howSerialchanged everything, and give

The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of Marketing Money Podcast, John and Josh explore how losing the penny impacts spending, the economy, and marketing strategies. From rounding up

When banks merge, everyone feels itfrom customers to employees. John and Josh explore Huntington Banks acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions.The post Episode 198 | What Its Really Like

In this episode, John and Josh unpack how todays fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore whats c

Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make

The ad worked, but the landing page didnt. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from

Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment