Your banks website might look fine, but is it actually helping you grow? In this episode, Josh and John break down how outdated design, vendor lock-in, and copy-paste templates could be costing you m

In todays digital world, attention spans are short. That means your ads need to be clear, compelling, and strategic. Were tackling everything from clickbait traps to best practices for effective mes

How much security is too much?Banks face growing cyber threats, but excessive security measures can drive customers away. Josh and John discuss the friction of modern banking security and how to find

Is it possible to balance AIs efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automation impacts connection and brand identity.

From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security protocols. They discuss the balance between essenti

Big budgets dont always mean big impact. Josh and John discuss which brands got it right (and which shouldve saved their money).

Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity i

This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends migh

Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement.

Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The e