Big budgets dont always mean big impact. Josh and John discuss which brands got it right (and which shouldve saved their money).

Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity i

This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends migh

Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement.

Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The e

Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digital age.

Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, office culture, and how different generations appr

Join Josh and John as they examine the role of Chief Marketing Officers in todays financial sector. The discussion centers around the transition from creative-focused CMOS to those driven by data and

In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, the

Unpack the complexities of text messaging in bank marketing with Josh and John. From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketer