As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the region? Domenica Di Lieto, CEO of leading Chinese marke

Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality tr

When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider w

William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform.The marketing automation market is increasingly crowded, and William discusses how Sendinblue posi

Ruben Vardanyan, Founder and CEO of digital publishing platform Joomag, shares how the traditional PDF has evolved in a more mobile-focused world and how interactive alternatives benefit both marketer

Mark Williams-Cook, Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Googles people also asked feature and how this information can be useful beyond just SEO. H

AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content generator, shares his thoughts on the future of AI,

Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry dramatically expanded and how she collaborates with the inte

Mark Stouse, CEO of data analytics platform Proof Analytics,discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the imp

Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process.Karthik explains how noticing a gap in the SaaS market for a tool sup