Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to maximise their marketing efforts and how RollWorks can sup

In the latest interview of our leading B2B marketing professionals series, Mario Blandini, VP of Marketing at iXsystems, an open-source software storage company, sat down with Mike to discuss his car

Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the needs of customers.Jim Kraus, President of the Buye

Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napiers Mike Maynard and Hannah Kelly discuss the capabilities

Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing activities drive revenue.Bura Gndz, CEO of HockeyStack, a

Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data.Sharekh Shaikh, founder ofCleverX, discusses how his pla

Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and w

Farzad Rashidi, Lead Innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation platform Visme. He shares top tips for getting goo

Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translati

Morgan McLintic, CEO and Founder of Firebrand Communications, breaks down what start-up companies need to consider when building their martech stack and why choosing the wrong products can result in l