Market Dominance Guys

Market Dominance Guys


Latest Episodes

What to Charge for a Trip to the Promised Land
November 18, 2020

As a follow-up to the recent Market Dominance Guys’ podcast, “Vanity, Vanity, Thy Name Is Value Metrics,” Chris and Corey continue here with part two of their conversation with Mike Genstil, co-founder and CEO of VisualizeROI. Mike and Chris share their..

Can Innovation and a Pandemic Coexist?
November 11, 2020

Change is the obvious hallmark of the current pandemic. And, as most of us know, change rewards innovation and punishes those who stand pat on tradition. This is especially true in the winner-takes-all world of sales. Most people believe that true innov..

Vanity, Vanity, Thy Name is Adoption Metrics
November 03, 2020

In the modern SaaS economy, adoption metrics abound. Sure – they measure something that VC investors care about, and sometimes something that product recommenders and even decision-makers want to track. But does adoption speak to business impact?One th...

Where Did All the Coaching Go? (Long Time Passing)
October 27, 2020

In the last two podcasts, When Operational Excellence Hits a 9-Foot Wall and Myths and Misconceptions of the Cold-Calling World, Chris, Corey, and Valerie Schlitt, CEO and founder of VSA, have been discussing various aspects of striving for operational ..

Myths and Misconceptions of the Cold-Calling World
October 19, 2020

Chris and Corey continue their discussion with Valerie Schlitt, CEO and founder of VSA, which began with the Market Dominance Guys’ podcast, When Operational Excellence Meets a 9-Foot Wall. Making another observation about operational excellence, Chris ..

When Operational Excellence Meets a 9-Foot Wall
October 13, 2020

Operational excellence is achieved when every member of an organization can see the flow of value to the customer and fix that flow before it breaks down. But as a manager of people, you know that this isn’t an easy goal to achieve — especially if your ..

Coaching vs. Evaluating - How Fear Impacts Performance
October 06, 2020

When we’re performing in the presence of someone we know to be more expert than we are, our performance usually suffers. In the world of sales, managers often put this pressure on salespeople, although often unwittingly. They may approach their sales re..

Scarcity, Abundance, and the Biggest Sin in Sales
September 30, 2020

The pandemic has certainly shown the general public that scarcity or abundance of products can have an effect on people’s emotions. Scarcity increases desire — whether you desperately need the product or not. Abundance decreases desire, because there’s ..

Enslaved by Preconceptions? Shoshin Can Set You Free!
September 23, 2020

Can your prospects smell your “commission breath”? Is your eagerness to set the appointment or reach for the deal keeping you from gleaning the information you need from your conversations with prospects?There is a danger that comes with expertise. Whe...

The Theory of Constraints - Abandon or Persuade
September 16, 2020

The theory of constraints dominates the world of business, and yet it tends to be ignored by almost everybody in business for a pretty simple reason: it's politically unpalatable. The theory of constraints says your business is a system, and every system.