Market Dominance Guys

Market Dominance Guys


Latest Episodes

91% of All Marketing Dollars are a Waste.
August 10, 2020

Only 9% of all MQ's (marketing qualified leads) every result in a conversation. Worse than that, you have now stimulated your target audience to explore and investigate your competition. 91% of all marketing dollars are a waste. This is because Sales on..

We need to do together before we partner together.
August 04, 2020

 Part 2 of the interview with SADA CEO, Tony Safoian. Questions answered include How is Google going to support my enterprise business better than its competitors. Needs have changed, demand for "bat phone" support is now part of any proposal. Every cu...

Manufacture Trust at Scale and Pace to Grow Exponentially
July 29, 2020

 The rate of growth SADA has experienced gives them credibility when their CEO, Tony Safoian explains that in order to scale you have to manufacture trust at pace. SADA does one thing exceptionally well, they transform companies into a cloud solution ...

Every Mitigation is Untested - WFH or Going Back to the Office
July 22, 2020

This episode of Market Dominance Guys starts with Chris recapping the numbers from the previous episode on the tremendous infusion of savings Work From Home creates as knowledge workers are no longer required to go into an office to be productive. Quite..

Work From Home Injects Over $1 Trillion Into the Economy
July 15, 2020

  There's a whole bunch of commuters that are used to driving to cities. And I think it would be good and very timely talk a little bit about some of the things that we've learned and this massive economy that is forming from the non-commuter economy,...

Why CEO's Need to be Selling
July 08, 2020

 You have this issue that has to be solved, but it's very rare that the company's issue of staying in business is actually tied tightly to individual reps needing to make the number. Where that came from was as a way of assessing performance within the...

The Dog, The Fence and the Bone Problem.
June 30, 2020

The problem in sales is that the desire for the transaction puts most salespeople already behind the eightball. When he was growing up, Chris' family put up a chain-link fence originally for the goats, but a few years later it helped with the dogs and i..

Celebrating a win isn't anything, it's just preparing for the next thing.
June 23, 2020

In this episode, Corey and Chris continue their conversation with a high Beta Market Dominance Practitioner MaxSold CEO, Sushee Perumal. aka "the skinny kid from India," MaxSold CEO, Sushee Perumal starting with why he felt he could successfully start a..

Magic technology doesn't mean you can execute a business.
June 16, 2020

Chris and Corey's guest, Sushee Perumal, CEO of MaxSold tell us to take cautious steps when the tank is full of funding. Some of the highlights in this episode include:Driving the concept of MaxSold's tagline, "From the sponge under the sink to the Fer...

3 States of your business: in flow, stuck, and waiting.
June 08, 2020

In this episode Corey asks Chris, "The other leaders that you've observed from being an investor or executive or being you know board member CEO, do you want to surround the issue and debate for the sake of maximizing all the different off-ramps that yo..