Making Shift Happen
240. The Winter Training Identity Shift: From All-or-Nothing to Consistently Strong
Winter training doesn’t fail because cyclists are lazy – it fails because expectations are unrealistic. In this episode of Making Shift Happen, Coach Jen Kates explores how identity-based habits can help cyclists stay consistent, strong, and motivated through the winter months without burning out. Instead of chasing perfection, this episode reframes winter training as a season for durability, strength, and habit-building.
In This Episode, You’ll Learn:- Why all-or-nothing thinking shows up during winter
- How identity-based habits improve consistency
- What “showing up” really looks like in winter training
- Why winter is the foundation for spring fitness
- How small habits compound into big gains
Check out these other relevant episodes:
- 239. A Simple No-BS Way to Set Goals That Actually Stick
- 150. Using Your Core Values to Set Goals
- 108. Two Things Wrong With Your Goals
If you’re ready to finally make some sustainable progress, feel strong and powerful on every climb uphill, feel less pain, perform better, or lose a few extra pounds, then apply to work with me by clicking here. I work with people just like you, and you’ll see results a helluva lot faster than on your own.
#ShredStrong: Our Month Starts on Monday, February 2, 2026!#ShredStrong is my year-round strength training program for mountain bikers and gravel cyclists. You can join any time you want, but why not now?! Learn more about the program and sign-up HERE!
Keywords: new year fitness for cyclists, winter training for cyclists, strength training for cyclists, winter training for athletes, endurance athlete mindset, identity-based habits, habit-building, perfection, all-or-nothing mentality





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