Maestro on the Mic

Maestro on the Mic


MOTM #322: Can You Have Multiple Ideal Clients?

September 09, 2021

What if you have multiple ideal clients? Can you build multiple signature offers? Technically, you can do whatever the hell you want. But here’s my advice: Don’t base your offer on who you want your ideal client to be, but rather base it on the problem you solve. That can inherently include multiple demographics. And […]