There’s this idea out there that a good subject line is the difference between getting your email opened and getting your email deleted, but is that true? I could have titled this episode something like, “How to write better email subject lines” but that would be making the assumption that subject lines are all that important, and I just don’t think they are. When someone opens an email, it’s because they care about the person or business sending the email—they care about YOU. And while there are some tactics you can use to increase your open rates, the most important by far is building trust with your audience.

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Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

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• Are subject lines even important?
  
  
• The reason is you
  
  
• Use your own behavior as a guide
  
  
• What builds trust
  
  
• Email list tactics
  
  
• Everything is transactional (and no one wants that)
  

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WTF Is Email Marketing Mini Course

Check out the transcript for this episode here

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