I really want y’all to succeed in your online businesses—that’s why I do what I do!— and one of the most important things you can do for your online business is niche down. We all know that the internet is crowded and noisy, with a million people saying a million things. If you want to cut through that and actually be heard by the people who need your message, you have to get specific. You aren’t leaving money on the table by leaving some people or some ideas out, you’re cutting to the heart of what people care about, and that’s how you make a viable business.

Let’s chat.

(This episode is a re-run. Original release date was January 13, 2022.)

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

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• Cutting through the noise of the online space
  
  
• The fears preventing you from niching down
  
  
• How to speak to your people
  
  
• What people need, disguised as what they want
  
  
• Do your homework—on the market, and yourself
  
  
• Create a product for your people
  
  
• Get clear, not cute
  
  
• How to start building your audience
  
  
• Missed opportunities when you try to be for everyone
  

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