I’ve been reading a lot recently about how big businesses aren’t doing as well as they once were, especially since the pandemic. Is anyone actually surprised? It only takes a little common sense to know that nothing can scale infinitely, and therein lies the slippery slope I see businesses falling down. Look, I want you to have all the success you want and make all the moneys, but nothing great can come out of attempting to scale beyond your niche.

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Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

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• Big business isn’t doing as well as it once was
  
  
• Nothing scales infinitely
  
  
• Increasing revenue vs. increasing profits
  
  
• Attempting growth beyond your niche
  
  
• What happens when you shit on loyalty
  
  
• A more prudent approach to scaling
  
  
• Increasing the lifetime value of your customers
  
  
• Expanding your niche dilutes the brand
  

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