In his new Wall Street Journal bestseller, “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries,” Safi Bahcall brilliantly explains what behaviors differentiate organizations that repeatedly birth new ideas – ones that often change the world or at least ensure their business endures – from the those that unwittingly resist change and inadvertently kill them.

Microsoft founder, Bill Gates picked “Loonshots” one of his must reads for 2019. Authors Malcolm Gladwell, Daniel Pink, Adam Grant and Susan Cain collectively named it one of the “two most groundbreaking non-fiction reads of the season.” 

At a time when just about every business is ripe for some kind of disruption, the ideas Bahcall shares on represent rather timely and essential leadership know-how. 

The future of your career – and organizations – might even depend on it.