There is nothing more important for law firms than appealing to the right sorts of attorneys to get them to go to work there. It needs to look like the best option for the kinds of attorneys the firm wants to hire. A law firm will do all sorts of things to appeal to attorneys to get them to work for it and stay at work billing hours. To do this, law firms need to portray themselves as different from the competition and better -- and speak to you in some method. They need to look like the best option among the thousands of firms out there in the market you can choose from. In reality, attorneys decide where to go to work for a limited number of reasons. Law firms need to figure this out when they are interviewing you and marketing themselves to prospective law students and laterals because the “best” marketing pitch is what gets most attorneys to go there.
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