Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics.

Getting your business on the TV news can generate a lot of exposure for your business. We’re joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9.

Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it’s crucial that every business has a digital marketing ...

Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United St...

Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time.

Finding a great location for your office or storefront can make or break your business. On top of that, commercial real estate is a tricky topic. Our longtime tenant representative and licensed real estate broker, Peter Fischbach,

You’ve decided to hire a new employee, but what’s next? Employees can have a huge impact on your business, so it’s critical you find the right people. We’ve conducted hundreds of interviews from entry-level to high-level positions in a variety of disci...

Hiring your first employee can be stressful, but it’s critical to running a successful business. Even the smartest entrepreneurs are limited by time. They also can't be an expert on every topic. We discuss this and more with Jessica,

Taking strategic risks in business are an absolute must. Starting any business is a risky endeavor. Even smart well-capitalized people can fail. Many people told us not to do it, but we did it anyways. Learn how we managed to accept and manage risk as ...

Is it harder to get customers or podcast listeners? Who are we and why do we have a podcast? Do we even know anything about marketing or business? Let’s dive into that and more on this lonely zeroth episode. Wish us luck!