Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccane...

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to a...

Starting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to a...

It’s a new year, and that’s usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We’ll also discuss Kapok Marketing's goals for 2019.

It can be hard to find good advice as an entrepreneur. Asking friends and family doesn’t always get you the honest feedback your business needs. That’s why we’re joined today by Howard Task from Howard Task Marketing Management and Advisory Services.

Video is a super powerful way to market your business. We’re joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey's team has over 55 years of combined experience,

Jake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren't on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a...

Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business.

A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton.

Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event.