Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it’s crucial that every business has a digital marketing strategy. People are discussing your business online, and you should be part of that conversation. We explore the different components of digital marketing and how they can be used by small businesses. We also talk about digital marketing tips that any small business can use to be more successful.