Kickin' it with Kapok - A Marketing Podcast
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Latest Episodes
Top 7 Social Media Mistakes Businesses Make
Social media can be a big part of digital marketing for a small business. But it’s not the same as sharing on your personal social media profiles. Jake and Mirela discuss how personal and professional social media are different.
Top 7 Digital Marketing Tools To Succeed in Business
Digital marketing encompases a lot of different marketing efforts. Being an expert in them all is tough. Having the right tool for the job is an important first step. It’s one of the easiest ways to maximize your digital marketing efforts.
What is Branding and Why is it Important?
Branding is one of those areas of marketing that a lot of business owners and other people overlook or undervalue. The reality is that branding does matter. Customers judge businesses based on how they portray themselves online and offline.
Top 7 Things You Need To Know About Blogging as a Business
Blogging can be a great digital marketing tool for a business. Jake and Mirela discuss the top seven things they think are important for all businesses to consider when blogging. First, they explain that anyone can blog.
Top 7 Ways To Not Waste Money on Digital Marketing
There are a lot of ways a business can waste money on digital marketing. Like with everything else in business, you need to spend your money wisely to get the best results. Jake and Mirela discuss the top seven ways they’ve seen businesses waste money ...
How Traditional and Digital Advertising Can Work Together
We often hear from businesses who don’t understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more,
Everything a Small Business Needs to Know About Websites
Every business needs a website, but all websites are not created equal. Jake and Mirela explain why you need a website and how it helps your business grow. We’ll discuss what information you must have your website to maximize your online marketing.
What are Target Markets and Target Audiences?
Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and how they interrelate. Learn why target markets are critical,
Sports Sponsorships and Professional Selling with Ryan Helfrick Part 2
Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccane...
Sports Sponsorships and Professional Selling with Ryan Helfrick
Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree in the sports marketing industry. He has also worked with FC Dallas in the MLS and the Tampa Bay Buccane...