It’s no surprise that Elon Musk and Tesla have been on a roll. It started a decade ago with a clear and concise story declaring their purpose and plan.

Some important insights on making the story your own versus sharing a half-hearted rendition.

If you don’t know what your weaknesses are, you’ll never be able to conquer them.

There’s a big difference between people have are confident that they’re clear and wanting to be.

Losing your temper is one the fastest tickets to becoming longwinded and a recipe for hurting your reputation.

Getting overly enthusiastic can actually shine too much light on your new idea and blind people.

Nobody loves going on a job interview. So, turning them into a confident and comfortable conversation will set you apart.