00:53 - He didn’t chase cold leads or spray the platform with generic outreach. 

01:21 - Relevance lowered the pressure and opened the door to a real conversation.

01:49 - He demonstrated he understood the prospect’s world without pushing for a sale.

02:16 - Instead of rushing into a proposal, he positioned the diagnostic as the smarter next step.

02:54 - Free calls attract people who are curious, not committed.

03:20 - He didn’t need a big audience because he already had a warm distribution channel through his partner. 

03:46 - He replaced luck with a repeatable process built on relevance, diagnostics, and clear positioning. 

04:19 - You need a system that turns your existing relationships into consistent revenue.