01:02 - Until your brand positioning reflects your current level, you’ll keep attracting bad customers instead of your ideal clients.

01:37 - You’re promoting one kind of marketing promise while your product delivery reflects something entirely different.

02:02 - Broad messaging feels safe, but it actually weakens your product positioning and makes it harder to attract the right customers.

02:34 - Review who energized you and who drained you to identify patterns between ideal clients and bad customers.

03:03 - Look for shared traits among your ideal clients, those who align with your brand positioning and value your work.

03:34 - Compare your current marketing with the clients you want more of, and adjust your message to attract the right customers.

03:53 - Write down what you promise in your marketing versus what you actually deliver through your product or service.

04:21 - You can either change what you deliver or refine your marketing promise to attract your ideal client more consistently.

04:53 - Define your ideal client clearly, then rewrite every piece of messaging and brand positioning to match.

06:47 - Determine whether your best clients are operational or economic types. Each needs a different product positioning approach.

07:48 - You can handle the brand repositioning yourself, hire a specialist, or work with a mentor who’s helped others attract the right customers before.